![Luciana Salanitri](https://static.semrush.com/agency-directory/uploads/images/a7/a7ccdf81-5972-492e-805c-a6b8da115749-88x88.png)
Luciana Salanitri
Embrace Digital. Stay Human
Since 1995, WSI has been supporting businesses in implementing their growth strategies using digital marketing solutions.
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New Path Digital is a full-service marketing agency that offers a range of digital marketing services to help businesses achieve their marketing goals. Services include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and web design and development among many others.
We pride ourselves on developing data-driven strategies that are tailored to each client's unique needs and objectives. And we use a wide variety of tools and techniques to track and analyze the effectiveness of campaigns. We work closely with our clients to refine their approach and achieve better results.
One of our key strengths is our team of experienced and skilled professionals who have a deep understanding of the latest digital marketing trends and techniques. We are committed to staying on top of emerging trends and technologies and work hard to ensure that our clients are always ahead of the curve.
We are dedicated to helping businesses achieve their marketing goals in a fast-paced and ever-changing digital landscape. With our focus on data-driven strategies, innovative approaches, and a deep commitment to client satisfaction, we are an ideal partner for any business looking to grow and succeed.
$0
2021
2 months
Challenge
A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retain members, the provider needed to effectively monitor brand interest and advertising metrics to predict and optimize lead generation.
Solution
Managed Data Warehousing A full-service ETL service that extracted data from 22 data sources, transformed it into harmonized data sets, & automatically loaded it into a data storage platform. Real-Time Data Analysis Visualization Developed dashboards for extracting immediate & actionable insights.
Result
- 45% Red. in CPM Meta ads prospecting - 3% Inc. in Form Submissions - 1% Decrease in Bounce Rate - 32% Decrease in CPC - 96% Increase Direct Sales Prospects
$0
2022
12 months
Challenge
With competition for clients fierce among North Carolina law firms, our client’s investments in traditional marketing had reached peak performance and, as a result, their weekly caseload flattened. They turned to us to identify strategic digital marketing initiatives that could generate more clients
Solution
We implemented a multi-channel digital marketing plan (in coordination with their traditional marketing plan) to generate more leads and new clients. These channels included: -Paid Search -Legal Directory Listings -Local Service Ads -Call Tracking -Display Ads -Google Screened Badge
Result
By investing in multi-channel digital marketing — in conjunction with existing traditional marketing — a small law firm with regional operations was able to: -Increase income by 28% year-over-year -Increase signed cases by 26% year-over-year -Reduce paid search cost-per-lead by 26%
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Embrace Digital. Stay Human
Since 1995, WSI has been supporting businesses in implementing their growth strategies using digital marketing solutions.
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